Marketing Consultant for Live Events/Tours/Festivals/Brand Experiences
Betty Tran is an award-winning marketing leader with 15+ years of experience in the rapidly expanding world of digital and live entertainment. Most recently, Betty served as partner of BNE & Associates, where she managed world renown creator Matt Steffanina.
Prior to BNE Betty served as Executive Vice President of Marketing and Talent for DanceOn, where she was responsible for all aspects of marketing and the top tier talent in the network. Betty served as Executive Vice President of Marketing and Media for Insomniac Events, a division of LiveNation Entertainment, Inc. Betty was responsible for the buying and creation of all media, spearheaded the redevelopment of the company’s online presence, leading to a 25 percent increase in ticket sales, and overseeing internal and external corporate communications.
Prior to Insomniac, Betty served as VP of Brand and Integrated Marketing at global video entertainment network Machinima. During her tenure, she led the company’s successful brand redevelopment, cultivated partnerships and business relationships to build profitable, multimillion dollar sales packages to major brands including Honda, and launched Machinima’s inaugural activations at Comic-Con and E3. She joined Machinima following her post as VP of Interactive Marketing at Evolve Media, where she expanded the company’s marketing team, raised the marketing budget by 50 percent and implemented new media strategies that increased revenue by nearly 45 percent.
When she’s not traveling for business, she spends quality time with her three children. Betty graduated Magna Cum Laude from University of California, Los Angeles with a B.A. in Film and B.S. in Anthropology. Award winning marketing strategist with nearly fifteen years of success in event producing, event marketing, digital marketing, product marketing, consumer acquisition and retention, direct response and experiential/grassroots marketing as well as demonstrated results in integrated media, new business development, client relationship management, channel and brand strategy planning, media channel development, and multi-platform campaign execution. Multi-disciplined professional with well-developed priority planning skills and cross- functional experience in digital, advertising, PR, event planning, media buying, global project management, and budgeting.