Jen Dalton

Black Fret Advisor Jen Dalton

Marketing Director | Triple 8 Management

Jen Dalton brings over 19 years of experience at radio, record labels and artist management to the Black Fret Advisory Board. A University of Oregon graduate with a dual degree in Communications and Business Marketing, Jen began promoting and producing on-campus concerts, festivals, events and keynote speeches for the University’s Cultural Forum. Upon graduation she moved back to Portland, OR where she began her wild ride in radio. Over the next 6 years she worked as a Promotion Director, Events Director, Marketing Director and Music Director at KNRK/Portland, OR (Alternative), KKRZ/Portland, OR (Pop) and KUBE/Seattle, WA (Rhythm). In 2005 she took the leap from the radio side of the business to the label side, accepting the position of Mountain Region Promotion Manager for Epic Records (Sony) based in Denver, CO. She continued her growth in label promotion with a transfer to Austin in 2010 with JIVE/RCA Records (Sony), focusing on the SW Region. In 2016 she dabbled in Independent Promotion mostly for Concord Music Group – continuing to promote artists to radio with a focus on Alternative, AAA and Active Rock projects in the SW/Mountain Region. She now serves as a Marketing Director for Austin’s own Triple 8 Management, managing overall marketing campaigns and tour marketing campaigns for their many artists.

While Jen has worked with the ever-successful likes of Incubus, Modest Mouse, Franz Ferdinand, Ozzy Osbourne, Justin Timberlake, Usher, P!NK, Kings of Leon, Three Days Grace, Pitbull, and Foo Fighters, she has also aided in breaking new talent. She played an integral part in launching the careers of The Fray, Sarah Bareilles, Chevelle, G-Eazy, A$AP Rocky, Bleachers, Elle King, Nothing But Thieves, Cage The Elephant, Kid Ink, Walk The Moon and more. After 9+ years here, she considers Austin home, and enjoys giving back to the community as much as her free time allows. She currently also volunteers for Texas Great Pyrenees Rescue in addition to the time she gives to Black Fret. She an advocate of living here, and giving here.