Marketing Partnership Case Study NORDSTROM + SONIC GUILD Partnership Overview Partner: Nordstrom Program/Activation: Sonic Branding Campaign Timing: 2021 Location: National Summary: In 2021, Sonic Guild (then known as Black Fret) was engaged by Nordstrom to source and develop a new song by an emerging Seattle musician for use in sonic branding across multiple platforms. The goal was to support musician development while creating a distinctive marketing tool for the company. T

The Opportunity Touring is one of the most important ways artists build sustainable careers. It's also one of the hardest to afford. Before a single ticket is sold, artists have already invested thousands of dollars in gas, flights, lodging, food, crew, and equipment. For many emerging musicians, those upfront costs limit where they can go and how many audiences they can reach. Tito's Handmade Vodka saw an opportunity to support artists at one of the most critical moments in

Marketing Partnership Case Study Bloodworks Northwest + Sonic Guild Partnership Overview Partner: Bloodworks Northwest Program/Activation: Music’s In Our Blood Timing: August–December 2025 Location: Pacific Northwest (Washington & Oregon) Summary: Music’s In Our Blood is a partnership between Bloodworks Northwest and Sonic Guild that unites music and community engagement to inspire blood donation across the Pacific Northwest. The campaign aimed to recruit 10,000 new and retur