Today, Sonic Guild is proud to announce the eight recipients of the 2026 George Reiff Producer Grant, awarding $60,000 to producers across Austin and Seattle who are creating new work alongside artists in their communities. Now in its third year, the George Reiff Producer Grant celebrates the often unseen collaborators who help shape the records we love. Producers are equal parts creative partner, engineer, mentor, and problem solver, helping artists transform ideas into full

Learning From the People Shaping Music Supporting artists means more than funding great music. It also means creating opportunities for musicians, industry professionals, and music lovers to learn from one another, share knowledge, and strengthen the communities where music thrives. Throughout the year, Sonic Guild hosts educational programs that bring together artists and industry leaders for conversations about creativity, career development, and the ever-changing music ind

Investing in the People Behind the Records Great records don't happen by accident. Behind every album is a producer helping shape songs, guide performances, solve creative challenges, and bring an artist's vision to life. Producers are collaborators, mentors, engineers, arrangers, and trusted creative partners, yet their work often happens behind the scenes. The George Reiff Producer Grants recognize that supporting producers is one of the most powerful ways to strengthen an

Helping Independent Artists Stay on the Road Touring is one of the most important ways musicians build sustainable careers. Every show introduces new audiences, strengthens fan communities, and creates opportunities that simply can't happen from home. But touring is also expensive. Rising fuel costs, lodging, vehicle maintenance, merchandise production, and the countless unexpected expenses of life on the road can make even the best opportunities financially out of reach. Son

Every year, thousands of music fans, artists, and industry professionals come together to help invest in the future of music. Sonic Guild Artist Grants are unrestricted grants awarded annually to emerging and mid-career musicians. Unlike many grants, there are no creative restrictions, no ownership requirements, and no expectation that artists repay the funding. Whether the money goes toward recording an album, replacing equipment, touring, paying rent while finishing a proje

Sonic Guild is proud to announce the return of the George Reiff Producers Grant, supporting producers in Austin and Seattle who are shaping the future of music behind the scenes. This program awards $7,500 grants to working producers, enabling them to create new work with artists who could not otherwise afford professional production. Named in honor of George Reiff, the grant reflects a legacy of generosity, mentorship, and creative excellence. It exists to support not just f

Touring is essential to building a music career. It’s also one of the biggest financial hurdles artists face. That’s why Sonic Guild is proud to announce that our Tour Support Grants are now open. This program provides direct funding to artists hitting the road, helping cover the real, upfront costs of touring. Gas. Flights. Lodging. Food. Merch. The expenses that come long before any ticket revenue arrives. Through this program, artists can receive funding per tour date, sup

Behind every great record is a producer shaping the sound, guiding the process, and helping artists realize something bigger than what they could create alone. And yet, producers are often some of the least resourced contributors in the music ecosystem. The George Reiff Producers Grant was created to change that. Presented by Sonic Guild, the program awards $7,500 grants to working producers in Seattle and Austin, supporting them in creating new work with artists who could no