top of page

stories

Updates
The latest from Sonic Guild. Big moments, announcements, and what’s moving across our artist community right now.


Announcing the 2026 George Reiff Producer Grant Recipients
Today, Sonic Guild is proud to announce the eight recipients of the 2026 George Reiff Producer Grant, awarding $60,000 to producers across Austin and Seattle who are creating new work alongside artists in their communities. Now in its third year, the George Reiff Producer Grant celebrates the often unseen collaborators who help shape the records we love. Producers are equal parts creative partner, engineer, mentor, and problem solver, helping artists transform ideas into full


Get to Know Our Artists with Sonic Guild Playlists
Sonic Guild gives grants to support music that we love. Our Seattle Artist Grant recipients are musicians that we’ve invested in because we believe they’re creating exceptional work and want to help them continue to share it with the world. Over the years, we have found a group of truly great Seattle musicians. So, we’ve created a series of playlists as an opportunity to get to know these artists. We’ve curated a few different ways to listen. Option 1: Explore by year 2020 wa


Spin Magazine "Sonic Guild Is Changing What It Means to Be a Music Community"
We're honored to be featured in SPIN Magazine, where journalist Selena Fragassi takes an in-depth look at how Sonic Guild is helping independent musicians build sustainable careers through community, philanthropy, and direct investment. Since our founding, Sonic Guild has invested more than $7.3 million into artists through unrestricted Artist Grants, Producer Grants, Tour Support Grants, and programs that connect music lovers directly with the musicians shaping their local s


Announcing the 2026 George Reiff Producers Grant
Sonic Guild is proud to announce the return of the George Reiff Producers Grant, supporting producers in Austin and Seattle who are shaping the future of music behind the scenes. This program awards $7,500 grants to working producers, enabling them to create new work with artists who could not otherwise afford professional production. Named in honor of George Reiff, the grant reflects a legacy of generosity, mentorship, and creative excellence. It exists to support not just f


Now Open: Sonic Guild Tour Support Grants
Touring is essential to building a music career. It’s also one of the biggest financial hurdles artists face. That’s why Sonic Guild is proud to announce that our Tour Support Grants are now open. This program provides direct funding to artists hitting the road, helping cover the real, upfront costs of touring. Gas. Flights. Lodging. Food. Merch. The expenses that come long before any ticket revenue arrives. Through this program, artists can receive funding per tour date, sup


Our Chapter History
Sonic Guild was built on a simple belief: every city deserves a thriving local music community, and that community grows stronger when artists have dedicated supporters behind them. What began as one chapter has grown into a network of communities, each shaped by its own artists, volunteers, members, and local leaders. Every chapter has left a lasting mark on our organization, and we're grateful for the people who helped make that possible. Austin, Texas Austin is where the S
bottom of page
